Personal injury marketing, measured the way a managing partner measures it.
We work with personal injury firms whose growth depends on signing the right cases, not the most calls. The system is the same one we run for birth injury and medical malpractice: intent-based search, paid social that educates rather than shouts, intake that answers in minutes, and reporting that stops at the signed case.
A good fit, and an honest no.
Firms we are built for
- Catastrophic and serious injury practices where case value justifies rigorous screening.
- Firms expanding into medical malpractice or birth injury and needing the acquisition system to match.
- Regional firms whose intake, not spend, is the constraint, and who want it fixed before scaling.
- Managing partners who want one dashboard with definitions their partners agree on.
Where we will tell you no
- Firms that want volume at any quality, or guaranteed case counts.
- Engagements that involve fee sharing, referral payments or shared lead lists.
- Markets where we already serve a competing firm in the same practice area. One firm per market is a rule, not a slogan.
- Campaigns that would require presumptive, fear-based or misleading creative to perform.
Every service feeds one instrumented pipeline.
Search by intent
Campaigns structured by case type and intent, with exclusions, call tracking and offline conversion imports from your CRM.
Social that educates
Creative that explains what to do after an injury and why timing matters, to broad audiences, without manufactured urgency.
Intake in minutes
Speed to lead, after-hours coverage, scripts and routing. The largest single lever in every account we have run.
Signed-case reporting
Spend, inquiries, contacted, qualified, signed, cost per signed case. By channel, by month, with the assumptions written down.
Measured in signed cases, because nothing else settles the argument.
PI Marketing is built by the team behind WorkersComp Marketing, a workers' compensation agency. These figures are that agency's documented results, in workers' compensation, across live firm campaigns. They are the method's proof, not a projection for birth injury, where inquiry volumes are smaller, screening is stricter and case timelines are far longer.
Start with a diagnosis, not a proposal.
A strategy session is a working review of your current acquisition: where inquiries come from, where they leak, and what a signed case actually costs you today. You leave with findings whether or not we work together.