What does a signed case actually cost you?
Move the inputs to your own numbers. The model multiplies through five stages and adds review cost and fees, then shows which stage moves the result most. Default values are illustrative placeholders, not benchmarks.
Your monthly model
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Signed cases are shown to one decimal because birth injury volumes are small; a figure under one means the system signs a case every few months at these inputs. Arithmetic: inquiries = spend ÷ cost per inquiry; each stage multiplies by its rate; loaded cost = (spend + screened × review cost + fees) ÷ signed.
How to use this honestly
- Use your CRM, not your memory. Contact, screened and signed rates should come from stage timestamps over at least six months, because birth injury reviews close months after the inquiry.
- Do not import averages. The defaults above are placeholders chosen to make the arithmetic visible. They are not industry benchmarks, and we have not published any.
- Read the sensitivity line. It tells you which stage, improved by ten points, lowers the loaded cost most. In most accounts we have run, that is contact rate, which is an operations fix, not a media fix.
- Watch review capacity. If screened inquiries exceed what your reviewers can absorb, the signed rate will fall and callbacks will slow. Spend is not the constraint in that case.
Limitations
This is a steady-state monthly model. It ignores the lag between screening and signing, seasonality, the mix of case types, and the difference between media channels. It does not estimate case value or revenue. It is a planning tool for comparing scenarios, not a forecast.
Start with a diagnosis, not a proposal.
A strategy session is a working review of your current acquisition: where inquiries come from, where they leak, and what a signed case actually costs you today. You leave with findings whether or not we work together.